Ethos

BE WATER

The creative process is formless, nonlinear and intrinsic to cultivating novelty in every craft. By studying different disciplines one can learn principles of the creative process interconnected in all art forms.

Evolution

The Process

All matter, energy, space and time evolve from a singularity. In parallel the creative process is infinite, complex and manifests through a gestation cycle defined by constant change.

Germination

Prepare

Free flowing ideas in early stages of a concept do not form in a vacuum. Every idea starts with a germ of inspiration, nonlinear exploration and deep research.

CYCLE
Inspiration, Exploration, Research

FOCUS
Nuturing an abstract idea through R & D.

Incubation

MEDITATE

Consciousness is always in flux with the subconscious. Allowing space from the concept through play, exercise and meditation quiets executive functions allowing intuition to flow and make new connections.

CYCLE
Play, Reflect, Meditate

FOCUS
Trust subconscious to synthesize imagination and embrace unknown.

PUPATION

ACTUALIZE

As the idea begins to mature the rational mind returns to reflect, evaluate and gain perspective. Once clarity is realized insights are revealed to bring the abstract to form.

CYCLE
Insight, Evaluate, Implement

FOCUS
Evolve insights to actualize the concept.

Sources

  • Creativity Inc. by Ed Catmull
  • Grit by Angela Duckworth
  • Outliers by Malcolm Gladwell
  • Zen Mind, Beginner's Mind by Shunryu Suzuki
  • The War of Art by Steven Pressfield
  • Mastery by Robert Greene
  • Leonardo's Notebook by Leonardo da Vinci
  • Habit by Charles Duhigg
  • Creativity by Philippe Petit
  • A Book of Five Rings by Miyamoto Musashi
  • Steve Jobs by Walter Isaacson
  • Out of Your Mind by Alan Watts
  • Zen In the Art of Archery by Eugen Herrigel
  • Extreme Ownership by Jocko Willink
  • Tools of Titans by Tim Ferris
  • Shoe Dog by Phil Knight
  • Eleven Rings by Phil Jackson
  • The Lean Startup by Eric Ries
  • Zero to One by Peter Theil
  • The Agony and the Ecstasy by Irving Stone
  • Jony Ive by Leander Kahney
  • The Art of Living by Epictetus
  • The Innovators Walter Isaacson
  • Walden by Henry David Thoreau
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